The Internet is a wonderful medium of publication. With a little effort, you can make your web pages visually insurmountable, playing with colors, shapes and text.

Regardless of whether your sites have already been launched or you are ready to create the first, use the three simple steps below to speed up the process and make your sites professional and attractive.


Step 1. Grab people's attention with images or graphics.


Without a logo or visual image to represent the central sentence on your web page, you are asking potential customers to immediately make a big leap and plunge into the text. Why risk the possibility that they do not read your important message? People who surf the Internet are obviously impatient. Capture their attention with photography / graphics when they visit your site.


Choose the perfect image from Photo disc, ClipArt or Corbis for just $ 9 to $ 90 per image. People are visual beings. Treat your favorite magazine for a moment. Will it still be your favorite, if you only used the text on the cover of this month?


Step 2. Increase the credibility of your service or product using a professional color scheme.


Using the image, you selected in the first step, it's easy to take the next step and create a professional color scheme. Color Schemer is a small, inexpensive ($ 25) software that will help you choose a beautiful and unexpected color scheme, even if you have color problems. When choosing colors, do not be afraid to show your personality.


Step 3: Use graphic "signs" throughout the material to help readers absorb your message.


When you surf the Internet, start making notes about the sites you want to visit. I'm willing to argue that these are those who break the text with colored markers, numbers and other plaques that most mentally attract you. I even went so far as to say that a site that does not use graphic signs shows disrespect to the needs of the reader, intentionally or unintentionally.


Think about these mini-charts to show them to the reader. They want to read your materials and help them facilitate by providing a mental space and places to rest.

Only some not-all:


Do not overdo it.


The power of visual communication can be diluted if there are many images on each page. There is art and science to find the right balance, since many images on a website can be just as ineffective as very few. The key works to find this balance by studying other sites.


Do not use Flash or other animation.


Most often flash / animation seems cheaper than professionals, and only she showed that she is effective in special circumstances. In addition, web pages created using Flash do not have good results in search engines. If you must use it, do it very sparingly and make sure that you are professionally engineered.

Whatever you do, do not be shy.


Daily publishing millions of sites, you have to stand out to be noticed. Graphics that reflect you, your proposal and your personality, will help you become more attractive to customers - quickly, affordable and stylish.


One of the problems of working on the Internet is to save your client's natural reserves from a new and unfamiliar environment - the virtual world. Making things more comfortable for them is their number one priority, and the schedule will help you achieve this. By making an extra mile to make your site look 100% professional, you become more confident in your own eyes.


The author is associate editor at Bravens Inc., Specialized Workforce Solutions Provider Company in USA